• Develop and execute a comprehensive social media strategy across platforms including Instagram, TikTok, X/Twitter, LinkedIn, YouTube, and emerging channels. • Plan, create, edit, and publish engaging content including posts, reels, stories, short-form video, and campaign-driven content. • Own the social content calendar and ensure consistent brand voice, tone, and visual identity across platforms. • Monitor platform trends, cultural moments, and algorithm updates to keep content relevant and competitive. • Manage community engagement by responding to comments, messages, and mentions in a timely, on-brand manner. • Build authentic relationships with followers to strengthen brand trust and loyalty. • Support influencer, creator, and user-generated content initiatives where applicable. • Track, analyze, and report on key social performance metrics including engagement, reach, growth, and conversions. • Use insights and data to continuously optimize content strategy and improve results. • Partner with paid social teams where applicable to amplify high-performing organic content. • Collaborate with marketing, creative, product, and agency partners to support product launches and brand campaigns. • Align social content with broader go-to-market initiatives and marketing priorities.