• Lead standout creative concepting, strategy and execution across some of our biggest clients - including key consumer and sports accounts - acting as the go-to creative partner for social-led, earned-first work. • Develop concepts and ideas and tell stories that feel fresh, culturally aware and strategically grounded while staying true to each brand’s voice and long-term goals. • Lead brainstorms and ideate independently, developing the best thought starters, sparks and ideas into fully formed creative concepts • Serve as the client-facing creative lead across complex, multi-track projects, navigating shifting priorities, unblocking challenges and providing clear, confident direction that keeps teams moving • Collaborate closely with partners across project management, design, copy, video, account, strategy and influencer marketing to shape integrated work, maintain alignment and push creative thinking forward • Present work with clarity and conviction, offering thoughtful rationale and smart recommendations that build trust and move clients toward the strongest ideas • Bring a genuine, lived-in understanding of sports culture to the table; an instinct for the nuances, language and energy of the space is essential for helping brands show up with credibility. • Mentor creative team members helping them strengthen their craft, grow their strategic thinking and build confidence in both concepting and execution • Contribute to Praytell’s growth and creative culture through staff development, new business support and internal initiatives that champion bold thinking and better ways of working