• Set up, schedule, and launch email and SMS campaigns across various marketing platforms. • Build and customize email templates, landing pages, and automation workflows. • Implement UTM tracking, dynamic content, personalization tokens, and A/B tests. • Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices. • Maintain brand guidelines across all communication. • Create and manage automated journeys/flows, including: Welcome sequences, Abandoned cart flows, Re-engagement emails, Lead nurturing funnels. • Maintain and optimize tagging systems and behavioral triggers. • Build and manage audience segments, tags, custom fields, and subscriber lists. • Handle data imports, cleaning, and segmentation for targeted campaigns. • Manage suppression lists, opt-ins, and compliance rules.