• Own day-to-day configuration and governance of HubSpot • Manage user roles, permissions, and system settings across multiple brands and BUs • Establish and enforce governance standards for naming conventions, workflows, and reporting • Maintain sandboxes and change control processes to ensure stability and audit readiness • Maintain clean, accurate, deduplicated data within HubSpot and connected systems • Ensure seamless and reliable integration with Salesforce • Troubleshoot sync errors, manage data flow during M&A dataset migrations • Partner with Marketing Ops and Sales Ops to refine lead scoring, lifecycle management, and ICP alignment • Build, test, and manage marketing automation workflows including lead routing, and nurture • Optimize processes that improve lead management, conversion, and campaign execution • Establish and maintain governance processes for HubSpot data security, access controls, and compliance (GDPR, CAN-SPAM, CCPA) • Document and communicate system changes to ensure alignment across Enterprise Architecture and Marketing Ops • Develop and maintain HubSpot native dashboards and reports that track funnel performance and attribution • Provide reporting on data hygiene, compliance (opt-out/Do Not Contact), and system performance • Train and support Marketing and Sales resources on HubSpot best practices