• Analyze customer, consumer, and market data to identify trends, patterns, and actionable insights. • Design and execute primary research initiatives, including surveys, focus groups, and competitive assessments. • Synthesize quantitative and qualitative data from multiple sources to support product development, marketing strategy, and customer initiatives. • Develop clear, concise reporting and visualizations to communicate insights to cross-functional stakeholders. • Partner with Marketing, Product, and Sales teams to answer business questions and guide decision-making. • Maintain and enhance customer and research databases; ensure data accuracy and consistency. • Contribute to competitive and category understanding through ongoing monitoring and targeted analysis. • Support strategic initiatives with timely, insight-driven recommendations. • Work with Product Marketing, Brand Marketing, and Channel Marketing to develop relevant strategies targeting specific market, product and Trade customer opportunities/category management • Integrate industry, primary and secondary sources of information (Zonda, John Burns, NHAB, ALA, Virtual Rain, AOLP, Etc) to provide a comprehensive view of the market • Calculate and report market size utilizing data points from various sources • Monitor and maintain competitor dashboards, attend competitor earnings calls/review earnings reports. • Annual competitor deep dive analyses and reporting. e.g., win/loss analysis, competitive landscape assessments, competitive product analysis, pricing intelligence, competitive messaging, and positioning. • Recommend and apply best-practice competitive intelligence methodologies • Create influential data visualizations to highlight growth opportunities for leadership