• Own the regional product portfolio for marine heavy-duty coatings, overseeing product lifecycle from development to launch and post-launch activities. • Develop and execute product plans that meet regional market needs, customer requirements, and business goals. • Collaborate with R&D, manufacturing, sales, and supply chain teams to ensure product availability, quality, and competitive positioning. • Monitor product performance, market trends, and competitor activities to identify opportunities and risks. • Provide technical support and training to sales and commercial teams to enhance product knowledge and customer engagement. • Manage promotional activities, and product documentation in alignment with regional and global guidelines. • Develop and implement the regional marine segment strategy, aligning with the global business platform and segment objectives.