• Working closely with the Director of Marketing and Lifecycle Marketing Manager, develop a comprehensive, data-driven demand generation strategy aligned with sales goals and overall business objectives. • Working with the Marketing Operations leader, track key performance indicators (KPIs) including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Cost Per Lead (CPL), and Marketing Sourced Revenue. • Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing and experimentation to drive continuous improvement in conversion rates. • Plan, execute, and manage integrated campaigns across multiple channels, including: Paid Digital Marketing (PPC, paid social); Content Syndication and Promotion (e.g., e-books, case studies, white papers); Webinars, Virtual Events, and Conferences; Email Marketing for both lead acquisition and targeted nurturing. • Design, build, and optimize lead nurturing programs using HubSpot to move prospects efficiently through the sales funnel. • Collaborate with the Director of Marketing and Marketing Operations Lead to define and refine the Lead Scoring model to ensure consistent lead qualification and smooth handoff to Sales. • Work with the Marketing Operations Lead to segment and define audiences.