• Own social media strategy with a primary focus on driving DTC KPIs and revenue. • Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth. • Manage day-to-day social media execution across multiple studios and products. • Support, complement, or fully own a product’s social presence based on studio needs. • Coordinate and oversee outsourced social media partners where applicable. • Define and track social performance against DTC-focused KPIs. • Test and optimize content, formats, and calls-to-action to improve DTC outcomes. • Evaluate tools and workflows to improve efficiency and scalability. • Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches. • Provide clear insights into social performance and its impact on DTC results.