• Define and optimize user journeys, flows, and information architecture across the product • Translate user needs, behavior, and business goals into clear UX/UI strategies • Design and improve onboarding experiences, including walkthroughs, tooltips, and in-product guidance • Write and structure UI content, microcopy, and CTAs that support usability, trust, and conversion • Collaborate closely with UX/UI designers and developers using Figma, wireframes, prototypes, and flow diagrams • Review, iterate, and refine UX and content directly within designs • Ensure consistency in UX patterns, terminology, voice, and interaction logic across the product • Use qualitative and quantitative insights (user feedback, behavior, testing) to validate and improve UX decisions • Contribute to UX best practices, guidelines, and scalable design patterns