• Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan. • Performs analyses and prepares reports for use in the planning process. • Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions. • Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives. • Ensures quality standards are maintained. • Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals. • Ensures that employee and internal communications programs capitalize on the integrated nature of the department. • Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise. • Acts as a consultant and makes recommendations to clinical and administrative leaders. • Effectively represents them within Geisinger. • Responsible for understanding strategic plans and goals. • Helps establish and maintain budgets. • Tracks and reports return on investment. • Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner. • Collaborates on the interpretation of data and understands and responds to communications trends. • Generates innovative solutions and ideas that support Geisinger’s mission. • Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility. • Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.