• Serve as Paid Search Lead on one or more of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members • Will be responsible for owning Paid Search strategy for multiple accounts • Present Paid Search strategy, performance, and tactical priorities to client stakeholders • Use storytelling to simplify complex search strategies and present them as clear, impactful campaign recommendations. • Partner with cross-channel leads on creating a holistic media plan, inclusive of forecasting/budgets, testing, tactical plans, and reporting • Understanding insights to inform performance changes and direct optimizations • Responsible for defining roles & responsibilities for client Paid Search teams, and responsible for delegating work to supporting team members • Own pacing across your book of business and ensure all campaigns are spending to the desired target • Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advanced accounts with the latest trends and opportunities • Opportunity to manage others, from Account Managers to Associate Directors • Manage your team in advanced SEM skills, multi-channel digital marketing strategy, and client management skills, including projections, analytics reporting, etc. • Deliver feedback, performance reviews, support, and recognition in pursuit of achieving team goals • Serve as a senior sponsor on your team’s accounts, developing senior client relationships and guiding holistic digital strategy • Willingness to join in-person team meetings, events, and client presentations as business needs arise, est. 1-2 times per quarter • Strong communication and professional presence required • Work closely with Google, Bing, and other vendor partners on client strategy and planning, goals, testing, expansion opportunities, and account health • Contribute to overall department trainings, POVs, award submissions, and case studies • Participate in new business pitches and conduct audits across the Google ecosystem.