• Lead generation and new business strategy • Collaborate with manager to align on lists of warm company/rep connections and gather regular (weekly, bi-weekly, or monthly) reporting + outreach • Fully manage the Advertising inbox alias • Collaborate closely with each Business Development Representative to build and maintain accurate, up-to-date contact databases • Keep account lists, leads, and mapping documentation organized and current • Monitor and track competitor sponsorships across Native, Digital, Social, Influencer, and Experiential channels • Liasoning with and supporting any lead gen partners with materials and resources (i.e. Marvelous) • Track HCM Live content for external sharing opportunities • Partner with the manager on compiling weekly competitive and category round-up • Support B2B efforts including but not limited to HCM’s LinkedIn, Instagram, Partners Newsletter and more • Attend industry conferences and represent HCM in the field • Conceptualize, lead, and plan various client events from start to finish in key markets and act as the main point of contact on the day of • Handle budget tracking, F&B ordering, and decor • Coordinate invitation strategy, graphics, and text, as well as follow ups and thank you notes • Ownership of client gifting for special events and holidays • Supporting B2B Events (e.g ‘Game Changers’ and ‘GenZology’) • Travel to key markets for key client campaigns or client visits to represent HCM in the field • Assist Sales and Executive teams in booking various appointments and travel (taxi, train, hotel, and air travel) • Coordinate client catering, gifts, entertainment across the sales team • Prepare relevant prep materials for meetings for senior team members. This includes extensive research compiling, note-taking, and competitive intel • Supporting SVP of Sales on management of boostr/CRM • Monthly / quarterly revenue reports including but not limited to category analysis, new vs. returning business, win rate, deal size, and product revenue analysis.