• Execute existing corporate go-to-market strategy • Serve as key Littelfuse point-of contact for technical inquiries in assigned market segments and region • Provide in-depth solution- and application-based expertise to assist customers, designers, integrators, and distributors in identifying applications and driving specifications towards Littelfuse • Manage opportunity funnel, driving opportunities towards multi-technology design wins • Use application expertise to assess and pursue new business opportunities • Build and maintain relationships with key customers. • Conduct technical training, lunch & learn presentations, and seminars with engineering firms, OEMs, end users, representatives, distributors, and internal Littelfuse sales associates • Attend industry functions, including conferences, trade shows, customer events and industrial association meetings to maintain and increase Littelfuse profile in the market • Assist marketing in the creation of technical materials and communication of new product solutions and promotional ideas • With support from our Product Management and Applications Engineers, trouble- shoot technical issues.