• Own GTM Engineering initiatives from conception to delivery • Identify, scope, and prioritize GTM Engineering opportunities with Sales, Marketing, and RevOps leadership. • Translate business needs into clear technical requirements and delivery plans. • Run GTM Engineering like product releases: design, build, QA, launch, measure, iterate. • Build scalable automations and workflows across the GTM stack • Build and maintain Clay workflows for enrichment, routing, segmentation, scoring, and trigger-based actions. • Automate manual tasks that slow down revenue teams (research, list building, enrichment, lead management, CRM hygiene). • Implement workflow orchestration across systems (Salesforce + intent tools + conversation intelligence + engagement tools). • Create and operationalize an intent/signals engine • Combine multiple signal sources into composite scoring models and actionable triggers (fit + intent + engagement + timing). • Design automation logic that avoids “single-signal spam” and instead prioritizes high-quality, high-confidence actions. • Improve speed-to-lead and account prioritization through reliable signal-based orchestration. • Oversee cross-functional execution (and potentially people/vendors) • Coordinate stakeholders across Sales, Marketing, RevOps, Enablement, and Data/Engineering. • Manage project timelines, risks, dependencies, and stakeholder communication. • Potentially manage junior GTM Engineers and/or third-party partners with clear delivery standards.