• Own the Health Systems Marketing strategy and multi-year roadmap for Shield, aligning to enterprise goals and evolving with evidence, guidelines, quality measures, and the value-based care landscape. • Build and continuously refine the enterprise value proposition and narrative architecture for Shield, integrating clinical, economic, operational, and quality/VBC alignment for C-suite, population health, quality, finance, operations, IT, and clinical leaders. • Drive account-based marketing strategy for priority health systems, creating scalable programs and resources that accelerate adoption from interest to pilots to enterprise standardization. • Build and run a closed-loop voice-of-customer and executive engagement engine (councils/advisory forums, structured insight capture, synthesis, and action tracking) to inform strategy, messaging, enablement, and service improvements. • Operate within the Health Systems governance cadence in partnership with Field leadership and the Program Office, surfacing opportunities and barriers early and translating insights into cross-functional playbooks and adoption initiatives. • Partner with Brand Marketing to align provider-facing enterprise marketing with direct-to-patient pull-through messaging and resources that support field needs, health system workflows, and sustained demand. • Lead health systems sales enablement, developing executive-ready messaging, tools, decks, objection handling, competitive positioning, and reinforcement in partnership with field leadership. • Partner with Medical Affairs, HEOR, Policy, Market Access, and Analytics to strengthen the economic and operational case for adoption, identify evidence gaps, and align marketing strategies to emerging data and access dynamics. • Own full-funnel KPIs and measurement frameworks, using data to optimize programs and clearly quantify marketing impact on adoption and revenue outcomes. • Own the health systems marketing operating budget and agency ecosystem; build and lead a high-performing team and/or agency bench to deliver priority initiatives with speed and quality. • Anticipate competitive and market shifts that impact enterprise decisions and proactively shape positioning, content, and cross-functional requirements to defend and grow enterprise share.