• Respond to inbound inquiries and proactively reach out to prospective customers via phone, email, and other communication channels • Maintain deep knowledge of machine control systems, construction tools, and related equipment to effectively support customer needs • Lead customers through the entire sales cycle—from initial contact to closing—ensuring a positive and efficient experience • Process orders accurately and coordinate with operations to ensure timely delivery • Develop and maintain long-term customer relationships to drive new and repeat business • Execute weekly route planning and manage assigned territory to maximize sales opportunities • Demonstrate products, explain features, and highlight value propositions to prospective customers • Work closely with Service & Support and Customer Service to share information and support a unified customer experience • Address and resolve customer issues in a timely and professional manner • Track pipeline activity, customer feedback, and market trends to support forecasting and strategy • Monitor market conditions, competitor products, and pricing to stay informed and competitive • Stay current on industry trends, new product developments, and competitive offerings