• Leads creative function for Direct-to-Consumer brands and channels, working as both an individual contributor, as well as a manager of internal and external resources • Ensures a high standard and quality of work, delivering on consistency in brand look, feel, and experience, regardless of assigned resource; provide creative quality control over concepts and execution • Assigns requested work to the appropriate resource based on project needs, and inspires excellence in outcome by providing direction and constructive feedback, while meeting the needs of the requesting partners • Lead the creation, execution, and continual evolution of brand guidelines • Identify opportunities to improve creative output and process, and provide recommendations to develop the creative team to meet future demands • Helps the team balance creative vision with business objectives and priorities • Works closely with the Brand and Platform teams to develop and interpret a clear creative vision • Attends meetings, handle cross-team interaction, pitch concepts in a compelling manner; communicate and monitor project progress • Stays up to date with new innovations and industry trends • Trains and support team members in developing and deepening their technical skills • Contributes to organizational learnings and process improvement • Leads with passion, guide & coach the team on career direction, development, growth and performance