• Master skillset for productive account calls, including evaluation of retailer landscape, pertinent geographies/population centers, and state laws within territories. • Exhibit collaborative and additive salesmanship skills to contribute to Winery/distributor partnership. • Implement market-level plans, including new product launches, promotions (distribution and displays), and shelf/merchandising standards in market, to achieve brand goals and meet company’s financial objectives. • Achieve product distribution goals, build displays and deploy point of sale, conduct wine tastings, and participate in trade shows. • Develop relationships with retail accounts on and off-premise, to expand distribution and develop new sales opportunities. • Manage the implementation of shelf schematics and merchandising of products according to company brand standards. • Monitor and report competitive activity. • Master knowledge of Oliver Winery products, brand standards, expectations, as well as knowledge of competitive products within territory. • Develop understanding of seasonal and programming plans undertaken to meet goals. • Master distributor and Winery reporting systems for sales/depletions and planning activities. • Monitor inventory levels within the territory to assure sufficient volume and prevent out-of-stocks. • Evaluate programming results in order to improve future programming. • Report market activities, accomplishments, and opportunities to management.