• Lead the overall enterprise marketing function, spanning Health Plan (B2B), Provider (B2B2C), and Patient (B2C) marketing. • Develop and operationalize a unified marketing strategy that aligns with corporate goals and accelerates growth across all customer segments. • Build and evolve the marketing organizational structure, ensuring clarity of roles, efficient workflows, and collaboration across departments. • Drive high-impact multi-channel patient acquisition, engagement, and retention campaigns, including digital, SMS, direct mail, and social. • Oversee strategy and execution for acquisition marketing, performance marketing, lifecycle marketing, and ongoing engagement programs. • Own channel innovation and experimentation to continuously improve reach, personalization, and ROI. • Oversee marketing programs targeting health plans and provider groups, ensuring messaging alignment, sales enablement support, and demand generation. • Partner with commercial teams to optimize outreach, ABM programs, and provider/payer engagement strategies. • Direct shared service functions, including: Marketing Operations & Technology, AI, Automation & Personalization Architecture, Creative/Brand, Content & Copy, Vendor and Agency Management. • Ensure cross-functional alignment and scalability of core marketing infrastructure, processes, and tools. • Champion the implementation of AI-driven marketing capabilities, including personalization, predictive modeling, content automation, and multi-channel orchestration. • Establish a data-first culture and ensure marketing decisions are supported by insights, analytics, and measurable performance outcomes. • Evaluate and implement new technologies to maximize operational efficiency and growth. • Build, lead, and mentor a diverse, high-performing marketing organization across all subfunctions. • Foster a culture of innovation, accountability, inclusiveness, and continuous improvement. • Develop career paths and manage staffing plans to support the company’s growth. • Partner closely with Product, Sales, Operations, and executive leadership to drive definition of go-to-market strategy and ensure alignment. • Serve as a thought partner to senior executives, contributing to broader enterprise strategy and direction. • Bring a client-first approach to collaboration with internal and external stakeholders.