• Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels. • Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement, persona to content mapping. • Create rich content to drive audience engagement growth and shape value propositions, messaging, and storylines through blog content, general copy and bylines, as well as security newsletters and media alerts. • Support SEO and SEM strategies from a content perspective by planning and optimizing content around core target keywords to enhance brand visibility. • Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful.