• Develop and execute a cohesive engagement strategy across TikTok, Instagram, YouTube, X (Twitter), Facebook, and Discord. • Manage daily audience interaction—comments, messages, mentions, UGC, shares, and community conversations. • Partner with the content team on platform-specific rollouts for videos, marketing initiatives, and educational content. • Audit existing social channels to identify gaps, platform opportunities, and areas to prioritize. • Maintain a lively, on-brand, responsive social media presence with compelling copy and real-time reactions. • Work with the Director of Marketing (or Audience Lead) to analyze audience data, performance metrics, and platform behavior. • Use analytics tools (native platform analytics, GA4, YouTube Studio, etc.) to report on engagement trends, audience growth, and content performance. • Provide insights that directly influence content strategy, marketing decisions, and product opportunities. • Help the team better understand who our audience is, how they interact with our content, and what drives long-term loyalty. • Support SEO efforts by helping workshop SEO-friendly titles, tags, descriptions, and metadata. • Partner with the content team to ensure content is optimized for both search and social discovery. • Help maintain keyword and search-term best practices for upcoming content. • Work with the marketing and content teams on audience engagement strategies tied to high-impact stories, product features, community announcements, and brand initiatives. • Drive engagement in key community spaces during launches, promotions, newsletters, and live events. • Strategize how to distribute content—and repurpose high-performing content—across external platforms and syndication partners. • Stay on top of emerging platforms, tools, and engagement technologies. • Recommend new channels or formats that may be beneficial for MFFU’s brand and community. • Collaborate with the marketing team on newsletters, community messaging, and new engagement products. • Cultivate a strong, loyal community of traders, creators, and brand advocates. • Develop engagement scripts, response frameworks, and tone-of-voice guidelines. • Work with internal stakeholders to support their social media presence and storytelling. • Nurture community relationships that enhance brand authority and trust.