AVP, Integrated Campaigns

Vice PresidentVice PresidentFull TimeRemoteTeam 1,001-5,000Since 1976H1B SponsorCompany SiteLinkedIn

Location

Massachusetts

Posted

35 days ago

Salary

$126.8K - $233.8K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Develop and execute integrated ABM, Evergreen, National, and Regional Marketing campaigns • Own campaign planning processes, including quarterly roadmaps, creative briefs, budget allocation, and stakeholder alignment • Collaborate with Product Marketing to translate positioning and messaging into market-ready campaigns • Direct the ABM program strategy and execution, including account selection, segmentation, personalization • Serve as subject matter expert for ABM platforms • Partner with channel owners to ensure seamless campaign execution • Analyze campaign performance data to identify optimization opportunities • Build and maintain reporting cadences to demonstrate marketing impact on pipeline • Lead, mentor, and develop the Campaigns team.

Job Requirements

  • 10+ years of experience in B2B marketing with deep expertise in demand generation, ABM, and integrated campaign management
  • 5+ years of experience in marketing leadership role with direct team management responsibility
  • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
  • Experience with ABM platforms (6sense, Demandbase, or similar), CRM systems (Salesforce), and marketing automation platforms (Pardot, Marketo, Eloqua, HubSpot)
  • Deep understanding of B2B buyer journeys, lead funnel optimization, campaign attribution models, and multi-touch engagement strategies
  • Excellent written and verbal communication skills with ability to influence cross-functional stakeholders and present to executive leadership.

Benefits

  • medical, dental, vision, and basic life insurance
  • 401k plan with employer match
  • flexible vacation and sick policy
  • twelve paid holidays
  • winter office closure between Christmas and New Year's
  • additional perks and benefits

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