• Identify and cultivate partner relationships with key individuals. • Support the development of business and revenue growth plans through proactive and innovative initiatives, leveraging both direct and indirect engagement methods. • Lead the formation and implementation of comprehensive strategies to generate high-quality leads and build a robust pipeline of new business prospects. • Evaluate and manage new strategic business opportunities for products, services, mergers, acquisitions, partnerships, alliances and/or joint ventures. • Develop and execute strategic prospecting plans to meet the business goals of the organization. • Research and identify potential practices, partners, and/or customers using online tools, internal databases, and other resources. • Source and attract qualified prospects through various channels, including inbound leads, social media, networking events, and direct outreach. • Build and maintain relationships with healthcare professionals, industry associations, and brokers to expand the prospect pipeline. • Evaluate prospect qualifications, conduct exploratory discussions, gather and assess relevant data to confirm that all leads satisfy preliminary requirements; facilitate the scheduling of meetings with colleagues as needed. • Monitor and track key prospecting metrics such as meetings booked, sources of prospects, and lead quality; regularly report on these performance indicators. • Develop and refine Customer Relationship Management (CRM) strategies to engage new prospects, optimize outreach methods, and manage prospect information for timely follow-ups and tracking. • Assist in the development and implementation of prospecting policies, procedures, and guidelines. • Collaborate with internal business partners to understand acquisition requirements and develop targeted prospecting strategies. • Coordinate with partners for annual prospecting and attend lead sourcing events, dinners, and conferences. • Manage the full acquisition lifecycle from initial contact to Letter of Intent. • Keep up to date with industry trends, best practices, and regulatory updates impacting the optical industry and optometrist practice acquisitions.