• Develop and execute influencer, creator, and affiliate marketing strategies to drive high-quality panel growth for the Paid Viewpoint community. • Identify, recruit, and manage influencers, content creators, affiliate partners, and community advocates across multiple platforms and regions. • Design unique partnership approaches (e.g., creator-led campaigns, niche community partnerships, referral programs) to reach underrepresented and high-value audiences. • Own the strategy, structure, and performance of Paid Viewpoint’s affiliate and referral programs. • Optimize partner incentives, tracking, attribution, and payout models to maximize ROI and scalability. • Monitor partner performance, identify top-performing affiliates, and continuously test new acquisition levers. • Plan, launch, and manage influencer and affiliate campaigns end-to-end, from outreach and briefing through execution and reporting. • Collaborate with internal partners to ensure campaigns are on-brand, compliant, and optimized for conversion. • Run experiments and A/B tests across messaging, channels, partner types, and landing experiences. • Track and analyze KPIs related to partner-driven acquisition Partner with Business Intelligence to evaluate panel quality and downstream performance of influencer- and affiliate-acquired users. • Deliver clear performance insights and recommendations to leadership on a regular cadence. • Work closely with cross functional partners to ensure new panelists have a seamless engagement experience. • Build landing pages, referral flows, and user journeys to improve conversion and retention. • Stay informed on industry trends in influencer marketing, affiliate growth, creator monetization, and community-led acquisition.