• Lead the development and execution of market access strategies. • Develop and implement payer marketing strategies to support product launch, patient affordability strategy, and lifecycle management. • Lead payer segmentation, payer value proposition development, and messaging tailored to diverse payer audiences. • Create tools and resources to support field access teams and payer account managers. • Translate complex reimbursement and access challenges into clear, actionable marketing plans. • Partner with cross-functional teams to ensure alignment of access strategy with brand objectives. • Engage with external stakeholders to gather insights and foster advocacy for UC treatment access.