• Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally) • Build a deep understanding of the manager buyer and their journey —their pain, language, objections, motivations, and watering holes • Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions • Prove what resonates by running real-world experiments and sharing what you learn, early and often • Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers • Tell differentiated, compelling stories you’re proud to put your name on • Define and evolve positioning and messaging for managers as the product and market evolve • Be real and ensure our promises match product reality (no hand-waving or marketing fluff) • Influence and enable internal teams with clarity, conviction, and shared language • Develop the audience and report back on findings • Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ • Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop • Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics • Create and ship without ego • Use AI as a force multiplier for drafting, iteration, and creative exploration across formats • Develop campaigns, landing pages, and content that feel vibrant, real, and progressive • Move fast, learn faster, and raise the quality bar with each iteration • Collaborate with and support your colleagues • Work closely with your BU lead on strategy and product direction • Collaborate directly with design, product, and GTM on creative strategy and execution • Bring internal teams and current customers along with you through thoughtful enablement and GTM content