• Manage the cross-functional GTM process for new product features and launches, ensuring all teams are aligned on timelines and deliverables. • Translate complex technical features into clear, compelling, benefit-driven messaging for customers and prospects. • Create high-quality launch assets, including blog posts, release notes, in-app messaging, web page updates, and sales enablement materials. • Act as the primary marketing contact for the Product and Engineering teams, providing feedback and ensuring a smooth, repeatable launch program • Influence and organize the launch process, holding senior stakeholders and team members accountable for their deliverables. • Craft engaging campaigns based on new (and previously launched) product capabilities that drive bookings in partnership with the Demand Gen team. • Partner with the sales enablement team to train sales and account management on new features.