• Help define how the Blackthorn brand shows up through content across owned channels • Translate company strategy, product value, and customer insight into clear, compelling narratives • Apply and evolve brand voice and tone through real-world content • Bring forward creative ideas, content series, and new formats — and test what resonates • Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time • Create platform-native content, including short-form video, visuals, and storytelling posts • Develop a recognizable and consistent brand presence across social channels • Experiment with tone, format, and narrative • Monitor engagement and performance, using insights to refine content direction • Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders • Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) • Own promotional and post-event content to extend the impact of each webinar • Build repeatable webinar series over time • Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling • Write, edit, and publish high-quality blog content and long-form gated content • Collaborate with internal subject-matter experts to surface insights and stories • Partner with web and development resources on technical SEO and AEO opportunities and implementation • Own editorial direction and writing for recurring newsletters • Treat newsletters as an ongoing editorial product and brand touchpoint • Experiment with format, tone, and cadence to deepen audience engagement • Develop hypotheses around content formats, narratives, and channels • Launch experiments with clear goals and success metrics • Analyze results and turn insights into actionable recommendations • Help evolve content direction based on real-world performance