• Lead global, industry-focused campaign strategy and execution across key verticals — from Financial Services and Retail to Manufacturing and Healthcare — ensuring Confluent’s value proposition resonates with each audience. • Develop persona- and industry-specific offers and content mapped to the customer journey, aligning messaging with buyer pain points and market trends and then works backwards to understand the required field engagement, campaign, content and channel needs across all regions including localization and translation. • Leverage FSI marketing expertise to guide best practices across all verticals and ensure high-impact campaigns for regulated and data-driven industries. • Collaborate with field, partner, and digital marketing teams to activate campaigns across regions and channels — driving awareness, engagement, and conversion. • Manage campaign budgets, channel mix, and vendor relationships to optimize reach and ROI across all vertical programs. • Analyze campaign performance and pipeline impact, sharing actionable insights and optimization recommendations to improve conversion and efficiency. • Align closely with Sales and SDR teams to ensure consistent messaging, seamless lead follow-up, and strong integration between marketing and go-to-market execution. • Partner with product and industry leaders to create thought leadership content and high-visibility campaigns that reinforce Confluent’s leadership in data streaming across industries. • Ensure global consistency and local relevance, supporting regional teams with localization, translation, and market-specific adaptations.