• Build automated outbound engines that scale targeted outreach across ICPs and target personas across Enterprise and Mid-Market segments • Turn signals (site activity, content consumption, intent) into automated actions • Own nurture tracks across early interest, evaluation, rollout, and expansion • Lead CRO across key touchpoints using structured experiments • Own demand capture: SEO, paid search, targeted social, retargeting • Build inbound routing, scoring, and follow-up systems • Create ADR-ready systems: cadences, messaging, triggers, follow-up logic • Build partner-driven demand loops • Build full-funnel reporting exposing friction and opportunity • Test new channels and double down on what drives pipeline