• Identify and resolve technical and structural SEO issues that limit scalable ranking growth • Implement structured data and technical enhancements to improve search visibility and performance • Develop and maintain a keyword strategy focused on high-intent, revenue-driving queries • Create, optimize, and publish content that ranks, converts, and supports organic acquisition • Use performance data to continuously refine strategy and prioritize the highest-impact opportunities • Increase Grüns’ visibility across LLM responses, AI overviews, and AI-powered discovery experiences • Structure product and site content for optimal AI readability, citation, and retrieval • Design and execute a backlink strategy that drives meaningful authority and ranking gains • Track SEO and GEO performance, including traffic, conversions, AI visibility, and weekly reporting