• Effectively communicate the value proposition of the product portfolio to internal and external stakeholders. Build strong relationships with sales, marketing, and customer success teams to support product adoption and growth • Develop a deep understanding of the insurance market, including its key players, challenges, trends, and competitive landscape. Conduct thorough market research and analysis to identify opportunities and threats, informing product strategy, portfolio decisions, and potential M&A opportunities. Define and refine market segmentation to target specific user personas effectively • Collaborate on user research activities (interviews, surveys, ethnographic research, etc.) to understand user needs, pain points, and workflows. Synthesize research findings into actionable insights that inform product and UX strategies. Foster strong relationships with users through user groups and other engagement methods • Lead product discovery efforts to identify and validate user problems and needs. Translate these insights into detailed requirements and user stories for engineering teams. Prioritize the product backlog based on cost/benefit analysis and strategic alignment. Employ agile development methodologies to ensure iterative development and continuous improvement • Define and track key product metrics to measure success and identify areas for improvement. Analyze data and trends to inform product decisions and ensure alignment with business goals • Work closely with engineering, design, marketing, sales, and customer success to align on product strategy, design direction, and go-to-market plans. Serve as a sounding board for design and engineering teams, anticipating potential challenges and facilitating effective problem-solving. Effectively motivate teams to deliver against the company vision • Define and champion the product vision and strategy for the product, aligning it with the overall company vision and financial objectives. Develop and maintain product roadmaps that articulate the long-term direction and prioritize initiatives based on market analysis, user needs, and business goals.