• Develop and execute content strategy to improve organic search rankings and AI Engine Optimization (AEO) visibility • Partner with technical SEO lead to prioritize content production, optimize existing assets, and ensure Found's innovations are discoverable in traditional and AI-powered search experiences • Manage relationships with content production agencies and contractors to scale high-quality, SEO-optimized content that explains how technology supports human care • Create content briefs, oversee topic clusters, and ensure content aligns with search intent and brand voice • Track content performance metrics and iterate based on SEO/AEO analytics • Lead organic social strategy across Instagram, TikTok, YouTube, and Reddit to drive engagement and build Found's reputation as an innovator in metabolic healthcare • Develop platform-native content that showcases how Found supports personalized care, clinical outcomes, and member experiences • Manage ambassador program, including monthly concepting, content approval, and creator relationships • Oversee community management strategy and escalation protocols across social channels • Coordinate with video editor and design resources to ensure consistent content flow that balances brand integrity with growth goals • Support Found's communications strategy to position the company at the forefront of personalized, tech-enabled metabolic healthcare—securing coverage across consumer and trade outlets • Serve as liaison with PR agency partners, supporting day-to-day activities and strategic initiatives • Create and maintain press materials that articulate how Found's technology enhances human care, including releases, media kits, and executive briefing documents • Develop and nurture relationships with key media outlets and journalists to secure high-impact coverage • Monitor industry trends to identify PR opportunities and manage potential reputation issues • Manage multiple agency relationships including content production, creator marketing, and direct influencer partnerships • Coordinate onboarding, contract negotiations, and ongoing performance tracking • Ensure agencies deliver against KPIs and integrate seamlessly with internal workflows • Partner with Growth, Product, Clinical, Data, and others on integrated campaigns • Support go-to-market launches for new features and capabilities with comprehensive content and communications deliverables • Evolve company messaging as Found's capabilities and the industry landscape shift • Maintain comprehensive tracking and reporting of marketing and communications metrics