• Manage incoming demands from submission through to qualification and approval. • Collaborate with business owners to clarify scope, objectives, success metrics, and constraints. • Ensure demands are complete, actionable, and ready for estimation and prioritization. • Identify and resolve missing information, risks, or dependencies. • Support demand scoring, tiering, and sequencing using predefined criteria. • Partner with the PMO, resource managers, and delivery leads to align priority and capacity. • Track demand aging and follow up to prevent bottlenecks. • Maintain transparency across approved, queued, and in-progress work. • Document business requirements, problem statements, and high-level solution needs. • Collaborate with technical teams to validate feasibility and level-of-effort estimates. • Identify cross-system, cross-team, and customer experience impacts. • Support the transition from demand to delivery with clean handoffs. • Facilitate intake reviews, clarification sessions, and working meetings. • Serve as the central point of coordination across business, technology, CX, and operations. • Escalate risks, gaps, or decision needs to leadership as required. • Support project kickoffs by ensuring a shared understanding of scope and intent. • Provide regular updates on demand status, throughput, and blockers. • Support continuous improvement of demand management processes and tools. • Help enforce intake standards and governance guardrails.