Empowerly

We empower students to become the most successful version of themselves with personalized college & career guidance.

Marketing Operations Specialist, Webinars

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 11-50H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

83 days ago

Salary

$70K - $110K / year

Bachelor Degree4 yrs expEnglish

Job Description

• Own Empowerly’s webinar program end to end • Shape the topic and message for webinars • Drive registrations and deliver polished live experiences • Generate qualified leads and enrolled families • Set the webinar strategy and roadmap • Define where and how webinars fit into Empowerly’s acquisition engine • Build systems that allow the program to scale efficiently • Work closely with lifecycle, paid social, SDR, creative, and data partners • Use performance insights to continuously refine content, formats, and targeting • Conduct ongoing testing across topics, speakers, formats, reminder flows, and funnel stages to drive incremental improvements and repeatable wins

Job Requirements

  • Bachelor’s degree in Marketing, Business, Economics, or a related field
  • 4+ years of B2C/EdTech marketing experience, with at least 2+ years owning and scaling a high-volume, revenue-focused webinar program
  • Proven expertise in Webinar Program Strategy, MarTech architecture (HubSpot/Salesforce integration), and Operations
  • Exceptional organizational skills, with demonstrated ability to manage a complex portfolio of simultaneous projects and define process discipline for others
  • Advanced proficiency with key marketing systems: Zoom Webinars/Events, HubSpot (or equivalent MAP/CRM), and project management tools
  • Demonstrated ability to use data (e.g., funnel metrics, A/B test results) to drive strategic decisions and program investment
  • Comfort with high-volume work in a fast-paced environment and the ability to work PST hours for primary webinar delivery (typically 2–7 PM PST)
  • Strong Copywriting abilities for landing pages and potentially ad creatives.

Benefits

  • Health/dental/vision insurance
  • Paid vacation and sick days
  • 401k
  • Opportunity to learn and grow within a supportive team environment

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