Zeta Global

We deliver better experiences for consumers and better results for your brand.

Director, Partnership Strategy – Automotive

DirectorDirectorFull TimeRemoteTeam 1,001-5,000Since 2007H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

89 days ago

Salary

$140K - $150K / year

5 yrs expEnglishCloud

Job Description

• Serve as the Tier 2 Automotive subject matter expert across Zeta’s Activation Partnership Enablement team, defining vertical standards, benchmarks, and go-to-market frameworks. • Act as a consistent consultant and collaborator on Zeta’s largest automotive accounts for pre-sales, partnering with Sales, Activation, and Product Marketing to deliver strategic, data-driven narratives that differentiate Zeta in-market. • Translate OEM and Tier 1 brand strategies into localized, high-performance Tier 2 & Tier 3 activation plans, ensuring creative consistency, dealer group alignment, and measurable ROI. • Develop audience and creative frameworks that integrate Zeta’s proprietary Data Cloud intelligence with regional demand signals, inventory data, and behavioral intent. • Champion the use of first-party, CRM, and behavioral data in activation strategies to drive leads, service appointments, and showroom traffic.

Job Requirements

  • 5-7 years of experience in media strategy, activation, or partnership enablement, preferably within the automotive vertical (Tier 2 or Tier 3).
  • Deep understanding of OEM, co-op, and regional dealer association models, including compliance and funding structures.
  • Proven experience developing data-driven activation strategies that connect first-party data, media performance, and measurement.
  • Proficiency with Google Ads, Meta, DV360, YouTube, CTV/OTT, and programmatic buying platforms; strong understanding of attribution and full-funnel optimization.
  • Exceptional written, verbal, and presentation skills with the ability to simplify complex concepts for executive audiences.
  • Demonstrated ability to collaborate with Product Marketing to align GTM messaging, competitive positioning, and client-facing enablement content.
  • Skilled at cross-functional partnership across Sales, Product, Data Cloud, and Analytics teams.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

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