Trovata
Automated Cash Management & Forecasting, powered by Open Banking.
Demand Generation Marketing Manager
Location
California
Posted
78 days ago
Salary
$100K - $130K / year
Bachelor Degree4 yrs expEnglish
Job Description
• Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata’s in-person events and conferences.
• Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine).
• Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales.
• Build compelling event narratives with partners, SMEs, and leadership.
• Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution.
• Align with the program owner on quarterly strategy and webinar cadence.
• Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows.
• Own Trovata’s annual awards strategy and execution.
• Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation.
• Manage timelines, deliverables, and cross-functional inputs.
• Fully own the strategy and upkeep of Trovata’s presence on G2 and Capterra.
• Run periodic review-generation campaigns with existing customers and partners.
• Monitor sentiment, competitor movements, and category trends to share cross-functionally.
• Manage swag requests and inventory for prospects, customers, partners, employees, and events.
• Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits.
• Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution.
• Provide post-event insights and data-backed recommendations that inform next year’s event and program roadmap.
Job Requirements
- 4+ years in B2B SaaS marketing, with focus on demand generation and/or field marketing; experience in Fintech a plus
- 3+ years of hands-on ownership of tradeshows or live events, encompassing booth presence and speaking engagement coordination
- High level of proficiency with Salesforce, HubSpot, Zoom Webinars, and basic reporting/dashboards
- Highly organized project manager capable of running multiple programs simultaneously
- Confident communicator comfortable working with executives, partners, vendors, and customers
- Skilled in writing and creating polished presentation materials
- Experience managing contractors or agencies, program spend
- Highly organized, detail-oriented, and comfortable owning deadlines independently
- Data-driven mindset with experience optimizing campaigns to pipeline KPIs, evaluating ROI.
Benefits
- Remote-first/flexible work environment
- Flexible PTO
- Paid Parental Leave
- Health, Dental & Vision Insurance with premiums covered by Trovata (99% for Employees and 75% for Dependents)
- Flexible Spending Accounts (Health & Dependent Care)
- Life and Long-Term Disability Insurance paid for by Trovata
- 401k Plan
- Equity
- Home Office Setup upon hire, including Macbook, Monitors, Adjustable Desk, Ergonomic chair, adaptors, and accessories
- Phone & Internet Stipend