• Manage the UGC Growth Pipeline • Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels • Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners • Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content • Contribute to creative hypotheses and testing informed by data and channel insights • Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels • Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles • Support the launch of new UGC assets in line with channel needs and campaign priorities • Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch • Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail • Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR • Summarize performance insights and recommendations to share with Marketing and Creative partners • Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting • Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable • Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies • Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms • Help define success metrics and iterate through test-and-learn phases • Manage Gifting & Contracts • Seed ~50 creators per month through organized gifting programs • Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines.