• Shape and execute a thought-leadership program aligned to diagnostic genomics and larger healthcare priorities • Craft op-eds, bylines, keynote scripts, and strategic content that advance our mission, credibility and innovation • Identify and secure speaking, awards, and visibility opportunities across healthcare, digital health, rare disease, policy platforms and more • Build a proactive thought leadership and proactive PR calendar tied to company milestones, healthcare news cycles, and policy moments and drive news coverage in key outlets (across news, social, podcasts, etc) that connect with clinicians and healthcare leaders • Partner closely with medical affairs, clinical leadership, policy, operations and advocacy teams to source insights and stories • Prepare executives with briefing materials, talking points, and strategic narrative points • Collaborate across comms, brand, and marketing to ensure narrative alignment and message discipline • Track success metrics and refine strategy to drive reach and influence • Provide operational support, including coordinating vendor workflows, managing invoicing and budget, and tracking media clips and performance reporting to ensure overall comms execution runs seamlessly • Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned