• Develops, coordinates and oversees all marketing and advertising activities for assigned franchisees within specific region • Provides ongoing marketing and brand direction and support to franchisees with local marketing programs • Work with marketing to team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region • Support, coach, and counsel franchisees with local store marketing programs • Assure brand standards are consistently met across the region • Assesses regional performance and opportunities across all franchisees • Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs • Provides analysis and recommendations related to regional initiatives • May assist with regional market tests such as but not limited to new products, promotions, and pricing • Develop branded training programs for local marketing teams • Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations • Provides further developmental recommendations as needed • Communicates with franchisees, marketing staff and senior management on marketing plans and strategies • Ensures timely, accurate and thorough marketing communication to assigned area of responsibility • Collects and analyzes annual ad-plan for all assigned franchisees • Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars • Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations • Assist when needed in plan execution • Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing