• You conduct market research to identify trends, opportunities, and potential areas for expansion • You contribute to the overall strategy and execution of our expansion plans • You collaborate closely with stakeholders from different teams and work on cross-functional strategic initiatives from concept to execution, developing clear frameworks and communication structures • You partner with leadership and department heads to prioritize initiatives aligned with company-wide strategic goals, while measuring and communicating results through quantitative and qualitative insights to drive accountability and continuous improvement. • You drive OKR alignment and execution across departments, helping teams focus on what truly moves the needle. • You leverage AI and data analytics to enhance execution, forecasting, and decision-making, while championing AI literacy and digital enablement across the organization to foster curiosity, upskilling, and smarter ways of working. • You drive business intelligence and competitive insights: leveraging market research, performance data, and cross-functional input to identify opportunities, benchmark performance, and inform strategic decision-making.