• Own the "Pre-Swipe" Vision: Define the long-term strategy for Card Activation and New User Experience. You will own the roadmap for taking a user from "Interested" to "Ready to Transact," bridging the gap between digital provisioning and physical card unboxing. • Build 0->1 Growth Bets: Identify and launch net-new features that drive activation. Whether it’s gamified onboarding, instant wallet provisioning (Apple/Google Pay), or novel "first-use" incentives, you will lead the charge on innovation. • Obsess Over the Funnel: Manage the end-to-end checkout and activation funnel. You will ruthlessly eliminate friction, optimizing for speed, clarity, and delight, ensuring our drop-off rates are industry-leading lows. • Cross-Functional Leadership: As a Staff PM, you will act as the conductor for a complex group of stakeholders. You will partner deeply with Engineering to decouple growth from platform debt, and work with Design to ensure our UX is world-class. • Navigate Complexity: You will work hand-in-glove with Risk, Legal, and Compliance to invent new ways to onboard users safely without sacrificing speed. You will turn regulatory requirements into seamless product experiences. • Drive Activation Economics: Own the metrics that matter. You are responsible for Time-to-First-Transaction, 30-Day Activation Rates, and Wallet Provisioning penetration.