• Nurturing and maximizing current customer relationships and cultivating new or competitive accounts. • Creating and executing a territory plan to deliver year-over-year install base and core growth directed by annual performance objectives and quota. • Focusing on three primary markets: Medical, Research & Education (MRE), Industry customers, and the Veterinary segment. • Utilizing the CRM system to maintain accurate sales funnel, customer contacts, activities and forecast for your territory. • Introducing new business to Radiometer product lines while driving favorable pricing and contract coordination per the company’s growth objectives. • Planning, organizing and executing sales calls and lead key accounts throughout the sales cycle.