• Develop and own Alpaca’s annual events strategy for both institutional and developer audiences: defining goals, target segments, formats, and success metrics. • Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups. • Partner with Sales, Business Development, and Product to prioritize the right events for pipeline, relationship-building, and product adoption. • Own event budgets and vendor relationships, ensuring efforts are cost-effective and aligned with business objectives. • Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show. • Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency. • Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners. • Ensure a premium, professional attendee experience from pre-registration through post-event follow-up. • Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines. • Work closely with the content and design team members to create compelling assets (landing pages, emails, social posts, decks, one-pagers, signage). • Segment and tailor messaging for B2B decision-makers versus developers and builders. • Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance. • Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations). • Use events as a primary lever to grow and activate Alpaca’s developer and grassroots communities. • Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions. • Engage with the community across relevant channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and keep conversations going. • Gather feedback from institutional clients and developers at events to feed into Product, Marketing, and Customer Success. • Define clear KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS). • Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders. • Continuously optimize event formats, messaging, targeting, and operations based on data and feedback.