• Lead configuration activities for Salesforce including user setup, permissions, security roles/controls, business process design, validation rules, custom objects, and page layouts. • Ensure alignment with healthcare workflows, compliance requirements, and HIPAA standards. • Own the Salesforce enhancement roadmap and drive the introduction of new features, capabilities, and optimizations. • Maintain system stability through release management and lifecycle maintenance. • Develop and maintain reports and dashboards that provide visibility into outreach performance and program outcomes. • Apply strong data governance principles to maintain data quality and integrity. • Collaborate with project managers and IT teams to plan releases, assess technical dependencies, and manage integrations with external systems. • Partner with vendors as needed to support technical delivery. • Communicate upcoming platform changes and new features to stakeholders. • Provide Tier-2 support for escalated issues and troubleshooting.