• Provides hands-on support across integrated marketing programs, working directly under the Senior Marketing Manager. • Assists with lifecycle marketing strategy, campaign execution, project trafficking, and sales enablement initiatives. • Supports the design and implementation of lifecycle marketing strategies from acquisition to retention. • Help maps and manages customer journeys, building targeted communications for each stage. • Assists in building, managing, and optimizing automated and triggered campaigns across channels (email, SMS, push, direct mail, on-site chat). • Assists in developing and updating sales collateral (presentations, playbooks, product guides, case studies, competitive analysis). • Provides day-to-day support for trafficking requests and deliverables between sales, marketing, creative, and vendors. • Tracks project status to ensure timelines, accuracy, and brand alignment. • Participates in brainstorms, planning sessions, and review cycles with senior team members.