Bitwave

Bitwave is the #1 enterprise accounting platform for crypto

Product Manager, Content Marketing

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

96 days ago

Salary

$90K - $150K / year

Bachelor Degree5 yrs expEnglishWord Press

Job Description

• Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces. • Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more. • Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics. • Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics. • Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives. • Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production. • Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.) • Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use. • Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials.

Job Requirements

  • 5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
  • Demonstrated ability working in a start-up environment
  • Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
  • A good eye for design and basic graphic design skills
  • Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
  • Strong understanding of SEO fundamentals, content analytics, and web publishing
  • Experience using Webflow, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
  • Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
  • Recommended skills: Experience working with freelancers or agencies
  • Prior exposure to creating educational content or working within CPE-based learning platforms
  • Comfort producing short-form video or social content (even if not the primary focus)
  • Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises

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