Bitwave
Bitwave is the #1 enterprise accounting platform for crypto
Product Manager, Content Marketing
Content Marketing ManagerContent Marketing ManagerFull TimeRemoteTeam 11-50H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
96 days ago
Salary
$90K - $150K / year
Bachelor Degree5 yrs expEnglishWord Press
Job Description
• Own and execute Bitwave’s product marketing strategy, including product documentation, sales whitepapers, solution landing pages, and other product marketing pieces.
• Own and execute Bitwave’s content strategy, including blog posts, case studies, whitepapers, emails, landing pages, and more.
• Create, edit, and publish high-quality content across multiple channels (web, email, BitwaveU, social), including written content and graphics.
• Create professional graphics, including social media graphics, sales enablement pieces such as slide decks, and infographics.
• Develop and manage the editorial calendar, aligning with campaigns, product launches, and partner initiatives.
• Collaborate with internal stakeholders (sales, product, leadership) and external freelancers or agencies to scale content production.
• Lead our AI-driven content discoverability efforts, including crafting content optimized for LLM-based search and summarization (e.g., ChatGPT, Perplexity, etc.)
• Repurpose content for various formats: video, social snippets, email nurtures, or in-platform use.
• Support partner marketing efforts by creating co-branded content, webinar follow-ups, and promotional materials.
Job Requirements
- 5+ years of content marketing experience in one of more of the following areas: Fintech, crypto, blockchain, accounting or enterprise SaaS software
- Demonstrated ability working in a start-up environment
- Excellent writing, editing, and storytelling skills — able to simplify complex technical topics into more easily understood material
- A good eye for design and basic graphic design skills
- Demonstrated ability to manage an editorial calendar and work across teams, and to pivot when necessary
- Strong understanding of SEO fundamentals, content analytics, and web publishing
- Experience using Webflow, Adobe suite, Hubspot, WordPress, Google Search Console, basic HTML, Zoom, and other similar tools
- Passion for or curiosity about AI-driven search/discoverability, with a willingness to experiment and stay current
- Recommended skills: Experience working with freelancers or agencies
- Prior exposure to creating educational content or working within CPE-based learning platforms
- Comfort producing short-form video or social content (even if not the primary focus)
- Prior understanding of Bitwave’s ICPs — finance, operations and accounting teams at large enterprises
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