• Own pipeline tracking, health assessment, and data integrity across all GTM sources: Partner-sourced, BDR-sourced, Startup/Program-sourced, and AE-sourced. • Establish and maintain a unified pipeline framework with clear definitions, SLAs, and compliance processes. • Drive weekly, monthly, and quarterly pipeline reviews with Sales and cross-functional leadership. • Identify pipeline risks, gaps, and opportunities, providing actionable recommendations for GTM teams. • Serve as the operational partner for the BDR and Startup organizations, driving efficiency, productivity, and performance. • Build and maintain robust reporting on KPIs including activity volumes, productivity metrics, capacity modeling, coverage rules, and attainment. • Define and optimize workflows such as lead routing, sequencing, prioritization, and handoff processes to AEs. • Partner with BDR and Startup leadership on territory design, capacity planning, headcount justification, and performance management. • Develop dashboards and scorecards to provide real-time visibility into BDR effectiveness and pipeline contribution. • Support onboarding and ongoing enablement with insights into performance drivers and best practices. • Partner closely with Marketing Operations and Demand Gen teams to align on top-of-funnel metrics, definitions, and data standards. • Build shared reporting for leads, MQLs, SQLs, handoff SLAs, conversion rates, and attribution across all inbound and program sources. • Ensure seamless operational alignment between Marketing, BDR, and Sales on lead flow, scoring models, routing logic, and follow-up best practices. • Provide insights that improve campaign performance, targeting strategy, and inbound pipeline creation. • Build automated, self-serve dashboards that provide visibility into pipeline, pipeline generation source performance, and top-of-funnel health. • Develop forecasting models across all pipeline sources, including coverage analysis, conversion modeling, velocity insights, and cohort analysis. • Conduct deep-dive analyses to uncover trends, inefficiencies, and opportunities across the end-to-end funnel. • Partner with GTM leadership to establish pipeline targets, capacity plans, and scenario-based models. • Improve and scale pipeline creation motions across Partnerships, BDR, Marketing, Startup Programs, and Sales. • Collaborate with cross-functional Ops teams (Sales Ops, Marketing Ops, Partner Ops) to unify processes, improve data flow, and enhance tooling. • Own the operational roadmap for pipeline processes, including automation, lead management, funnel tracking, and reporting enhancements. • Translate business requirements into structured data, workflows, and visualizations. • Support Sales Enablement and Partnerships with insights and reporting needed to improve productivity and conversion.