• Lead the end-to-end design and development of new B2B sales assessment and training products aligned with market needs and client objectives • Define instructional strategies, learning objectives, and assessment methods to ensure measurable outcomes and job-embedded learning • Hire and lead a team of instructional designers to create new products and customize client needs • Drive innovation in learning formats, including blended and digital solutions • Oversee customization of client materials while maintaining brand and methodology integrity • Develop standardized templates and processes for customization to ensure efficiency and consistency across projects • Partner with cross-functional teams to align product development with business strategy • Provide thought leadership on instructional design best practices and competency-based learning • Support vendor and facilitator onboarding to ensure consistent delivery of customized solutions