• Influence and direct strategic search projects in partnership with the editorial SEO team, the Audience team, and the Product organization (including Product and Engineering leadership). • Lead on analyzing SEO performance metrics, translating complex data into actionable insights and continuous strategic adjustments. • Establish the prioritization framework of SEO initiatives by evaluating potential impact and business value against the required effort to ensure focus on the highest-value work. • Oversee and conduct continuous technical audits; identifying enhancements, bugs, and fixes, and filing them in JIRA. • Ensure product compliance to web performance standards, including Core Web Vitals, Time to First Byte (TTFB), and accessibility guidelines, driving accountability across Engineering teams. • Analyze traffic abnormalities and fluctuations, providing real-time debugging, auditing, and diagnosing. • Monitor and benchmark competitors in the sports news space, looking at different technical aspects of their site for insights and inspiration. • Develop and deliver ongoing technical SEO training programs, and establish technical standards and best practices for cross-functional teams. • Maintain a strong understanding of Google's search ecosystem, proactively staying informed about the latest algorithm updates, bugs, new requirements, and features. • Build familiarity with new technologies and platforms, including AI search engines, to inform product strategy.